We like to think of ourselves as rational. This idea is the foundation for classical economic analysis of human behavior, including the awesome achievements of game theory. But as behavioral economics shows, most behavior doesn’t seem rational at all—which, unfortunately, to cast doubt on game theory’s real-world credibility. InHidden Games,Moshe Hoffman and Erez Yoeli find a s...(展开全部)

In this groundbreaking book you will learn how to get demonstrably true answers to your questions, and know what true success is and how to create it.

Building on the accumulated wisdom of applied kinesiology (diagnostic muscle-testing to determine the causes of allergies and ailments) and behavioral kinesiology (muscle-testing to determine emotional responses to stimuli), David R. Hawkins, M.D. has taken muscle-testing to the next level, in an effort to determine what makes people and systems strong, healthy, effective and s...(展开全部)

This is the classic work upon which modern-day game theory is based. What began more than sixty years ago as a modest proposal that a mathematician and an economist write a short paper together blossomed, in 1944, when Princeton University Press published Theory of Games and Economic Behavior. In it, John von Neumann and Oskar Morgenstern conceived a groundbreaking mathematic...(展开全部)

This is the classic work upon which modern-day game theory is based. What began more than sixty years ago as a modest proposal that a mathematician and an economist write a short paper together blossomed, in 1944, when Princeton University Press published "Theory of Games and Economic Behavior". In it, John von Neumann and Oskar Morgenstern conceived a groundbreaking mathematic...(展开全部)

Since his pioneering Since his pioneering application of economic analysis to racial discrimination, Gary S. Becker has shown that an economic approach can provide a unified framework for understanding all human behavior. In a highly readable selection of essays Becker applies this approach to various aspects of human activity, including social interactions; crime and punishmen...(展开全部)

埃利泽·斯滕伯格(Eliezer Sternberg)，塔夫茨大学医学博士，耶鲁-纽黑文医院住院神经科医生，具有神经科学和哲学的学术背景，出版有《你是机器吗：脑、心灵及何为人类》《大脑让我这么做》等著作，并有多篇学术论文发表于认知神经科学领域优秀期刊。 高天羽，笔名“红猪”，长期任《环球科学》杂志与果壳网翻译，出版译作有《遥远地球之歌》《鱼为什么放屁》《世界为何存在》《恶的科学》《打开一颗心》等二十余本。

A groundbreaking investigation of the brain’s hidden logic behind our strangest behaviors, and of how conscious and unconscious systems interact in order to create our experience and preserve our sense of self. From bizarre dreams and hallucinations to schizophrenia and multiple personalities, the human brain is responsible for a diverse spectrum of strange thoughts and behavi...(展开全部)

A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involve...(展开全部)